Thursday 23 February 2012

Media Evaluation W-I-P.

Our Target Audience Profile
This is Daniel Right, one of our target audience. He is 14 and he is in secondary school, as he is only 14 he is starting to appreciate smarter jokes in movies. He likes science fiction movies, teen comedies and cult classic movies. He wears casual clothes, t-shirts and baggy jeans and he likes underground music and is a fan of comedy films. He regularly goes to school but likes to go out with his friends to the cinema during the holidays and on weekends.

How did we attract/address our target audience (Watch annotations)





In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)


These nine frames I chose because I felt they were the most important in showing the conventions of the film we've been making and how we used conventions of the action comedy genre.

The first frame shows three things, the "basis" of the film in which we claimed that this was based on a graphic novel by Chris Adegoke, who makes a brief cameo appearance later in the film, which are common in comedies, it also introduces the main character of the film, Alex, the hall monitor, and also the types of titles we are using, informal, red, falling font, which is less serious, as comedies tend not to be serious in tone unless they are black comedies, which this film is not what we were aiming for.

The second frame introduces a second main character, and sets up her role in the film as a love interest, which will become more important later in the film.

The third frame suggests the comedy of the scene with a deliberately satirical parodying dramatic walks, to show that it is a parody of the cop genre. It is played in slow motion, to make it look more like its poking fun at the dramatic walks.

The fourth frame shows Alex walking up to the school, establishing the setting and also showing the beginning of the fourth wall jokes, with Alex knocking over the camera because he's too poor to afford 3D. 

The fifth frame, shows the convention comedies have of deliberately setting up a dramatic moment and then something funny happening to ruin the moment, in this case Alex having his speech on why he does what he does and striking a dramatic pose, only to have the head-teacher smacking the table and causing Alex to jump out of his skin.

The sixth frame, we chose to include an in joke in the pig in Alex's pocket, on that one particular shot. This is a reference to Daniel Wright, who plays Alex, making frequent jokes about his weight and about bacon, so we chose to make an in reference with the pig in the pocket, which is something many comedies do, with quick shots and in jokes.

The seventh frame follows in the trend of in jokes and references to other movies that this film makes, what with it being more of a geeks film, in this shot, Alex's walk is deliberately meant to look like the Terminator. We chose to use conventions like these because many comedy films, particular of this sort of comedy, like to make references to other films and in jokes at the cast, for example Hot Fuzz and Shaun of the Dead.

The eight frame has two cameo's from different people involved in the production of the film, the one on the right being Chris Adegoke who is the "writer" of the graphic novel this film is "based on" (as we were trying to set it up as a comic book adaption like Scott Pilgrim) who makes a cameo being pushed by Alex. The second cameo is Olivia Barry, who storyboarded the opening sequence of Hall Monitor.

The ninth frame, has an establishing shot of the setting, with the title appearing on screen, I wanted a shot following Tom, (played by me) as he walks through the school, with the camera gradually revealing more and more of the school, and eventually as the title shows up, showing it to be a big bustling school, with an incredibly large amount of younger students, implying that Alex and Tom have a very difficult job to do. 









How does your media product represent particular social groups?
Ges Smith played The Head-teacher, he is similar to Head of 6th Form, Mr. Gilbert, from the Inbetweeners TV series and movie in terms of dress, both where suits with ties, with a miserable look plastered on their face, and they are somewhat similar in terms of their characters  they are both grumpy with their students however The Head-teacher is notably much less foul mouthed/rude towards the students, partly due to us aiming our film for a younger audience than the Inbetweeners movie was. We were initially inspired by Mr. Gilbert, as we wanted to create a stereotypical grumpy teacher, and represent them in that way, however I wanted to add depth to the character rather than him just being a cardboard cut out. He has reasons for being the stereotypical grumpy teacher, and this made him less mean spirited than his original inspiration, he's grumpy because he is the only competent one on staff (hence why Alex is able to be so aggressive as the Hall Monitor.) and grows frustrated with him being the only one actually doing anything, thus making him bitter, sarcastic and droll. His deadpan humour would be justified, as opposed to Mr. Gilbert who is just plain sociopathic with his unkindness.







What have you learnt about technologies from the process of constructing this product?
We used different equipment from most of the other groups, I brought my own camera and tripod to film.


 We used apple macs with following programs to edit:








We used LiveType to create our titles, which Chris and I worked with to get the write title font and animation for the film:



We used Final Cut Express to edit the video through multiple drafts:



However we had to import all of our on camera footage in with iMovie:




















Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?


Since finishing the final task I think I've had more oppurtunity to use my editing skills than what I did in the preliminary task. The prelim, while funny and fun to make and edit, took a great deal less skill to edit than what the final task did, and I think that the opportunity to use a good editing software also helped me learn how to better the final editing job, using tricks I've picked up from other programs like Sony Vegas, which I've used at home, in Final Cut to create a more cinematic video.

I think it's simple to say that the final task took a lot more planning and skill to make, as there was a lot more we needed to do to get it up to scratch like how we envisioned it to be, whereas the prelim video was more of a fun video, just to get used to continuity editing. I don't, however, feel that I've learned a huge deal more about editing from the video, as I have edited far harder to make videos than my final task in the past from my own hobbies. However I do feel that I learned a lot about organising everything, from cast, to storyboards and actors as well as screenplay writing and piecing it all together, since the prelim task, which did not require it.

I think I'm more confident in my abilities as a film maker now, as at first I thought it the final task would be a complete disaster due to it being a much bigger project than my prelim video, howeve upon completing it I feel a lot more confident in my abilities to pull a project along, and I feel like I've improved a lot as a cameraman as well, and that I've learnt good, albeit unorthodox techniques of getting good quality footage on camera.

I know more technical terms now, and I'm capable of using the 180 degree rule, and shot reverse shot and match on action effectively, through out the final task, and I think the prelim task provided good practise for this also.






What Kind of Media Institution Might Distribute Your Media Product and Why?


Production Company vs Film Distributor
A production company is behind producing and creating the film, for example Dreamworks SKG. It is them who would produce and create the film, and in their production logo is shown at the beginning of all their films. However a film distributor is one who actively distributing the film to cinema's and on DVD, for example Metro-Goldwyn-Mayer.
I think companies like Universal Studios would distribute our film, because they cover a very large range of films from comedies, kids films to action movies, and they have distributed films similar to Hall Monitor in the past such as Hot Fuzz, both spoofs of the cop genre.




Considering your own film


We would have got the money for our film from multiple small studios, as it is an independent film and we would probably not have managed to get big studio backing, this would also allow us to make a film closer to what we intended to. We chose to name the main cast and author of the graphic novel we have said this movie is based on, and we would have included the rest of the film's cast and crew in the credits of the film. We first put "Based on the graphic novel by Chris Adegoke" and then after this "Daniel Wright", "Alisha Ward", "Andrew Bryan" and "with Ges Smith".  These people would have received the highest amount of pay, due to their important roles on the screen in the vast majority of the film.  This film is institutionally similar to This Is England, in that it has been created by a small group of people and would have backing from multiple small companies, but distributed by a larger one.

Thursday 26 January 2012

Blog Update - 26th January (Filming Progress/Songs Chosen for blog update)

We have been filming over the last week and have so far completed two thirds of the screenplay, Olivia has asked for a brief extension until our lesson thursday so that we can make better use of our time. So far we have done most additional shots and shots for the montage and chase scene and the full shot with Mr. Smith and Daniel (however we're going to reshoot this, as Olivia and I both felt that it wasn't funny enough).
We still need to film the chase scene in its entirety with some more extras. As well as some of some of the lines with Mr. Smith to make the delivery funnier.

We also have our soundtrack now, with some originally composed pieces as well as some popular songs:

Badass - ReeceA


 

 This song is "Badass" composed by ReeceA, given to our group to be used as part of the original score for "Hall Monitor" with the titles stating that the score is by him. This will serve as the main theme for The Hall Monitor with a fast upbeat tune and vibe.

Sound of Da Police - KRS


As a cop parody film we will have Sound of Da Police playing for the opening montage of the video, as Alex strolls down the path up to the school.






Tuesday 17 January 2012

Final Storyboard and Character Designs

The final costume designs is now complete: I designed the costumes to have the same uniform but with how they were it showing something about their character. Alex's uniform is worn in a neat tidy way, but also in a somewhat silly way, while his shirt is tucked into his trousers, they are also pulled up rather high so that you can see his socks easily. In contrast to Tom, who dresses shabbier, with his tie undone loosely round his neck, sleeves rolled up, an upturned collar, and an untucked shirt, showing his disregard for school uniform policies. Jesse dresses rather neatly because she wants to impress Alex, knowing that he likes neatness, and this shows her infatuation with him.


In addition to this the story board has now been completed:
















Thursday 12 January 2012

Blog Update 12-1-12 - First Concept Artwork

We've been unable to film today as we've not been able to get all the group together due to personal difficulties one of the group members is currently going through, so we have opted to spend more time developing costumes and titles.

These are the designs for the three main characters: Alex, Tom and Jessie.
I designed the costumes to have the same uniform but with how they were it showing something about their character. Alex's uniform is worn in a neat tidy way, but also in a somewhat silly way, while his shirt is tucked into his trousers, they are also pulled up rather high so that you can see his socks easily.
In contrast to Tom, who has a shabbier look to him, but not as dorky, his shirts untucked and tie isn't done up properly, this will show more about his character and his lack of care for the rules. Jessie dresses rather neatly, as she is trying to get Alex's attention, and knows he likes tidiness, reflecting her infatuation with him.

Following the second sheet of concept art I changed the design of some of the costumes to reflect their personality more, Tom now has his collar upturned and lacks a tie, to show his general untidiness more, and Alex now wears glasses (to make it easier for Daniel to portray him).

Thursday 5 January 2012

Second Draft of Script/Storyboard

We've now completed the storyboard, and the second draft of the screenplay. Things are still subject to change as we film and edit the video but most of the overall plot of the video are now set in stone, and we should be ready to film by next week.


Hall Monitor Screenplay



ALEX
Do you want to hear my story? Are you sure, it's not for the faint of heart, it's a story of immense excitement, courage, loyalty,
and the satire/parody clause to prevent us from potential lawsuits. This is me. I'm tough. (CLENCH FIST) Charming. (CLICKS FINGERS AND POINTS) And too poor to afford 3D (PUNCHES AT THE CAMERA WHICH THEN FALLS DOWN). And this is what I do.


CUTS TO ALEX, THE HALL MONITOR IS HOLDING A KID AGAINST THE LOCKER, TWO STUDENTS ARE WATCHING IN THE BACKGROUND AND ARE MOCKING ALEX AND THE KID.


ALEX
I saw you littering!
KID
No! I swear, you've made a mistake!
ALEX
I don't make mistakes.
KID
Oh God!

CUTS TO TOM WHO IS WALKING DOWN THE CORRIDOOR,HE STOPS AS HE SEES ALEX AND SIGHS WITH A LOOK OF DISSAPOINTMENT ON HIS FACE. CUTS BACK TO ALEX WHO DOESN'T REALISE THERE IS A TEACHER BEHIND HIM.


ALEX
You don't freaking litter in MY school! You get that punk!?
TEACHER
That is quite enough!


ALEX HAS A LOOK OF PANIC ON HIS FACE, CUT TO HIM SITTING AT THE DESK IN THE TEACHERS OFFICE.


TEACHER
Listen, Alex, I understand you're trying to make a difference.
ALEX
(HALL MONITOR VOICE) I AM (PAUSES THEN REVERTS TO NATURAL VOICE) making a difference! People aren't breaking the rules nearly as much now, you saw what happened to James, he may never taste again.
TEACHER
He's having his TONSILS OUT!
ALEX
(PAUSES THINKING ABOUT WHAT THE TEACHERS SAYING, BEFORE TRYING TO REBUTTLE, NOT LIKING HOW HIS POSITION IS BEING THREATENED) But if I don't make a difference, who will.
TEACHER
The staff.
ALEX
Who else will!? This school needs a hero, (HE STANDS UP AND BEGINS TO TURN TO FACE THE DOOR) someone to look up to, aspire to. Someone needs to clean up these halls, someone needs to be.. The Hall Monitor.
TEACHER
I really don't give a shit. Just stop assaulting the students, or I'll have to report you!

CUT ON ALEX'S REACTION. CUT TO A KID RUNNING DOWN THE HALL. ALEX LOOKS IN HORROR HE UNBUTTONS HIS SHIRT TO REVEAL THE HALL MONITOR LOGO, IN A PARODY OF SUPERMAN, BEFORE SPEED WALKING OUT OF THE DOOR, HE BEGINS TO FOLLOW THE RUNNING KID, SPEED WALKING.

ALEX
Stop! No running in the hall! (THE KID RUNS OFF, HE CHANGES TO THE HALL MONITOR VOICE) We got a fighter then huh?

HE FOLLOWS THE KID, SPEED WALKING OFF SCREEN REVEALING JESSIE, ALEX'S LOVE INTREST, SHE SIGHS DREAMILY AT HIM. CUT TO ALEX STILL CHASING AFTER THE RUNNING KID. HE STOPS TO PICK UP A PIECE OF LITTER, HE LOOKS DOWN AT IT.)

ALEX
It's still warm...

(AS THE RUNNING KID APPROACHES THE END OF THE CORRIDOR A BAG STICKS OUT, THE RUNNING KID FACEPLANTS INTO THE BAG AND FALLS TO THE FLOOR. TOM COMES INTO VIEW FROM ROUND THE CORNER WITH A BORED EXPRESSION ON HIS FACE.

ALEX
Well done rookie, quick thinking.
TOM
Yeah, whatever dude. I'm going to maths.

ALEX (NARRATION)
That's Tom, he's my partner, not in bed, in cleaning up the scum in this school, he's a challenge, he doesn't care much about the system, but he's good at what he does. I have many names, Alex, Master Duncan, Justice and several names which I can't tell you because we're pushing for the 12a rating.(BEHIND HIM, THERE IS A LARGE FIGURE APPROACHING) But that doesn't matter, because I know my duty, I'm here to clean up this school. I am the- 


THE LARGE FIGURE IS FULLY BEHIND HIM, ALEX TURNS AROUND AND TAKES NOTE OF THE GIANT BOY.


ALEX
Let me guess... big brother? (THE LARGE FIGURE NODS) Great... should have seen that coming.
 THE LARGE FIGURE PUNCHES HIM AND AS HE FALLS THE HALL MONITOR THEME PLAYS AND THE HALL MONITOR LOGO FADES ONTO SCREEN.

Tuesday 3 January 2012

Production Schedule


We have completed a production schedule for Hall Monitor over a two week period.

Wednesday 4th - Begin final draft of script
Thursday 5th- Storyboarding
Monday 9th - Final Draft of Script/Storyboarding Complete
Tuesday 17th - Completing Storyboards and Concept Art
Thursday 19th - Filming Headteachers scenes and student chase scenes
                           (We will need to bring costumes, camera, tripod, lights)
Cast and Set List:
Alex- Daniel Wright
Tom- Andrew Bryan
Jessie- Alisha Ward
Teacher- Mr. Ges Smith
Student 1- Chris Adegoke
Student 2- Gabriel Barry
Extras- James Collins

Olivia emailed Gabriel's teachers and got him the day off of his subjects so that he can film with us and she also emailed Mr Smith and sorted out with him to clear his schedule and film with us for (most of) the day.

(Possible) Sets:

Sixth Form office
Corridor
The Bridge
Outside the school

Monday 2 January 2012

Hall Monitor - Treatment Re-write

BiggerBoat Productions presents Hall Monitor, an action comedy "based on the comic of the same name " (not actually based on any real source material but to add depth to the convincing movie) about Alex, the school hall monitor and his cynical side-kick Tom as they uncover a plot to ruin the school prom, and have to track down the culprit and prevent its imminent sabotage. Along the way Alex must also come to realise that there is more to life than his job, and that sometimes more important things are right in front of him, but he cannot see them, such as Jessie, a beautiful, but fun loving girl who wants nothing more than to be in a happy relationship with Alex, but struggles to get herself noticed by him.


The film will combine Cop parody genres such as Mall Cop and Hot Fuzz, with the colourful energy of other action comedy films such as Scott Pilgrim vs. The World as well as Superhero films such as Spider-Man and the original Batman series.


We wish to make a witty, funny comedy that will both entertain and draw in the audience. It will be a certificate 12 allowing us to make jokes more suitable for older audiences.  

The feedback we got from our focus group was to not make is family orientated but just younger teen upwards film and so to raise the rating so that we could add in better humour than just slap-stick alone. We also were told to give the love-interest a bigger role overall in the film so that the audience can know who she is before the end reveal.